Senior Creative Manager | Advertising OTC & Rx Pharma | Viatris Oct 2020 - May 2025 4 years 8 months | Global Remote
As Senior Creative Manager, I led a small, high-performing creative team delivering global and regional omnichannel advertising campaigns. I oversaw the full creative lifecycle, from briefing and concept development to execution and delivery, ensuring strategic alignment, brand consistency, and visual impact across all advertising touchpoints.
I managed creative campaigns across a diverse range of projects, from Over-the- counter products to Rx Medicine. I collaborated closely with internal teams including regulatory, legal and external production agencies to ensure timely execution, compliance, and creative excellence.
Key Responsibilities
• Creative Direction and concept creation, visual design, and final production for global brand assets.
• Oversaw advertising, brand development, script and copylines across multiple markets.
• Creative concepts and art direction for TV broadcast and online video.
• Reviewed creative briefs, provided art direction, and ensured design aligned with brand strategy.
• Wrote and reviewed creative briefs, provided art direction, managed project timelines and brand marketing lead communications.
Design & Technical Skills
Creative Direction · Graphic Design (all media channels) · Branding · Visual Storytelling · Typography · Illustration · Adobe Creative Suite (Photoshop, Illustrator, InDesign) · Project & Stakeholder Management · Producing, Planning & Resource Management
Senior Creative | Advertising OTC & Rx Pharma | Mylan/Viatris Jul 2014 - Oct 2020 6 years 2 months | Global Remote
Delivered successful creative branding and advertising campaigns for OTC, consumer healthcare and RX brands for global and regional markets. I worked closely with cross-functional teams to develop brand guidelines and visual assets that aligned with strategic objectives.
For two years I part-managed the delivery of Global Corporate Branding across all OTC, consumer healthcare and Rx products when Mylan merged with Upjohn (a division of Pfizer) to form Viatris. This role provided me with a clear understanding of the large scale and variety of products in Pharmaceutical international markets.
Key Responsibilities
• Delivered creative branding and advertising campaigns for OTC, consumer healthcare and Rx products across global and regional markets.
• Creative concepts and art direction for TV broadcast and online video.
• Developed and implemented brand guidelines and visual assets in line with strategic omnichannel marketing objectives.
• Collaborated with cross-functional teams including marketing, regulatory and packaging to ensure creative alignment and compliance.
• Supported the rollout of global corporate branding during the Mylan–Upjohn merger, contributing to the successful launch of the Viatris brand.
• Part-managed the development and execution of unified branding across a broad pharmaceutical portfolio, ensuring consistency across international markets.
Design & Technical Skills
Graphic Design (all media formats) · Branding · Brand Guidance · Visual Storytelling · Typography · Illustration · Adobe Creative Suite (Photoshop, Illustrator, InDesign) · Project & Stakeholder Management · Producing, Planning & Resource Management
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A multi-award winning integrated marketing communications agency, Bamboo Marketing specialises in building more media 'territories' and channels leveraging the power of the brands and organisations they work with.
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Working with the founders and a small team of project managers, I delivered creative branding and media graphics for well known brands such as Glenmorangie, Drambuie and Corney & Barrow bars.
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Specialising in the on and off trade of the beverage market. Brands include: Bacardi Brown Forman, Carlsberg, Heineken, Hendricks Gin, Sailor Jerry and Jacobs Creek.
Senior Creative | Retail | Habitat UK 2002 - 2006 4 years | London Full time
Working with product designers and international print houses designing packaging typologies for Habitat UK Ltd. Producing seasonal packaging and promotional campaign material for Habitat retail outlets in English and European languages.
I became a brand guardian for the Habitat design style. Producing brand and seasonal guidances for Habitat’s international agents, suppliers and printers.
I became a brand guardian for the Habitat design style. Producing brand and seasonal guidances for Habitat’s international agents, suppliers and printers.
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Major brand development and identity guidelines for clients including Vodafone, BAA, English Tourism Council and Unilever. Packaging and print design and artwork for Unilever Birdseye, Grants Whisky, Glenfiddich, Olivio and Royal Mail.
Creative Designer | Independent Healthcare Advertising Agency | Matthew Poppy Ogilvy 1994 - 1999 5 years | London Full time
Matthew Poppy Advertising was the UK's largest independent healthcare advertising agency before it was acquired by the Ogilvy Group in 1999. In a creative team of 7, my role involved working on some groundbreaking campaigns for pharmaceutical and healthcare clients such as Pharmacia & Upjohn, Glaxo Wellcome, Janssen Cilag and Bristol Myers Squibb.