Betadine - Powerful Protection In A Small Yellow Tube - is the core message for this multi-platform advertising campaign. Launched throughout Europe, its creative appeal celebrated being the antiseptic hero for minor burns, cuts, scratches and grazes. The campaign launched across all channels including TV & Online Video, Ambient (beach changing huts), Print and Digital marketing.
Key visual:
30 second TVC and online digital campaign - English Master:
Betadine comic icons:
Betadine portrait campaign poster key visuals:
Out of Home advertising for Portugal market:
30 second TVC and online digital campaign - Portugal Market:
Page examples from Betadine Advertising Style Guide:
Behind the scenes TVC shoot in Capetown:
