Saugella

- FEMALE STORIES -

Saugella Stories campaign (Each Woman, One Saugella) is a celebration of femininity whilst integrating the brand into the lives of seven women from three different European countries. Italy, Germany and France is where the Saugella brand is most popular. The multi-platform campaign also required filming in various locations to produce unique and valuable insight into the women who advocate and use Saugella.
Leading the campaign from the beginning, I worked alongside brand managers and creatives to produce several presentation documents focusing on unique women with stories to tell.. 
Since as long as I can remember, my fantastical alter-ego has been that of an oceanographer and microbiologist, and bringing her to life for Saugella was simply satisfying! 
Success! We found our original Italian advocate!
Meet Monica... (The real microbiologist!)
30 second spot broadcast on TV in Italy.
External filming and production team credits:
Production Agency | @bedeschi_film
Director | @dewald_brand
DOP | Tomasso Terigi
Photographer | Ross Brind 
MUSIC | BEN BEER
Post | @postcapetown_
Whilst launching with Monica, the hunt was on to create and blend 'stories' for a further six advocates to represent the remaining Saugella products for the Italian, German and French markets. 
Watch the trailer below to briefly meet Francesca and Simonetta from Italy, Claudia and Nele from Germany and Emmanuelle and Marie from France. 
Meet Simonetta.
Online Video for Italian market.
External filming and production team credits:
Production Agency | @juproduction
Director DOP | @jeanpierrewhitfield
H&M | @andreasmithhairandmakeup
Wardrobe | @kim.warrington
Drone Team | @skyhook_za
Water Footage | @sachaspex
Photographer | Ross Brind
Music | Ben Beer 
Post | @postcapetown_
Meet Francesca.
Online Video for Italian market.
External filming and production team credits:
Production Agency | @juproduction
Director DOP | @jeanpierrewhitfield
H&M | @andreasmithhairandmakeup
Wardrobe | @kim.warrington
Drone Team | @skyhook_za
Water Footage | @sachaspex
Photographer | Ross Brind
Music | Ben Beer 
Post | @postcapetown_
Meet Emmanuelle.
Online Video for French market.
External filming and production team credits:
Production Agency | @juproduction
Director DOP | @jeanpierrewhitfield
H&M | @andreasmithhairandmakeup
Wardrobe | @kim.warrington
Drone Team | @skyhook_za
Water Footage | @sachaspex
Photographer | Ross Brind
Music | Ben Beer 
Post | @postcapetown_
Meet Marie.
Online Video for French market.
External filming and production team credits:
Production Agency | @juproduction
Director DOP | @jeanpierrewhitfield
H&M | @andreasmithhairandmakeup
Wardrobe | @kim.warrington
Drone Team | @skyhook_za
Water Footage | @sachaspex
Photographer | Ross Brind
Music | Ben Beer 
Post | @postcapetown_
Meet Claudia .
Online Video for German market.
External filming and production team credits:
Production Agency | @juproduction
Director DOP | @jeanpierrewhitfield
H&M | @andreasmithhairandmakeup
Wardrobe | @kim.warrington
Drone Team | @skyhook_za
Water Footage | @sachaspex
Photographer | Ross Brind
Music | Ben Beer 
Post | @postcapetown_
Meet Nele.
Online Video for German market.
External filming and production team credits:
Production Agency | @juproduction
Director DOP | @jeanpierrewhitfield
H&M | @andreasmithhairandmakeup
Wardrobe | @kim.warrington
Drone Team | @skyhook_za
Water Footage | @sachaspex
Photographer | Ross Brind
Music | Ben Beer 
Post | @postcapetown_
Working in tandem with production, the next assignment was to create the multi-media campaign, creating the assets, templates in English and in the three languages, German, French and Italian.
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