MyWay was originally launched under Mylan's Women's Health division before transitioning to Viatris Women's Health. The campaign was established as an overarching platform to provide guidance and support across a portfolio of products dedicated to women's healthcare. Building on this foundation, #MyWayNewWay was subsequently developed to support digital marketing efforts focused on menopause awareness in France.
Campaign key visual variants:
New campaign images to include more regions in Europe and the U.K.
Logo brand design to work with educational material and campaigns in France:
Page examples from Women's Health Advertising Style Guide:
