Branding & Advertising | Creative Project Management | Strategic Leader
I have worked across many campaigns and within different disciplines, from OTC and Rx campaigns to packaging, TVC creative strategy and production, to creating full brand guidelines and design templates for multi-channel marketing. I have worked closely with regulatory, legal and brand teams and have over a decade of experience in managing accounts covering creative projects for global markets. I have a great deal of understanding of the complexities within pharmaceutical and medical advertising.
My strength lies in bridging creative vision with strategic, regulatory and commercial requirements. I am experienced in leading and mentoring creative teams, managing complex multi-market projects, and building trusted relationships with brand, regulatory, legal and agency stakeholders. I bring clarity, structure and creative intelligence to every project I lead.
I have expert technical skills and long history of designing and project management for media campaigns, from print to online and video. I have excellent communication and organisational skills and am adept at managing initial strategic marketing briefs from client services to concept to completion within tight deadlines. I consider myself extremely flexible, open and approachable and work accurately with a close attention to detail. I’m used to working remotely, able to travel at short notice and am highly dependable.
Areas of Focus | Core
Creative Direction | Campaign & Project Direction | Creative Strategy & Oversight | Omnichannel Campaign Delivery | Regulatory & Legal Compliance | Team Leadership & Mentoring | Stakeholder & Client Management | Brand Development & Governance | Budget & Resource Planning | Multi-Market International Campaigns | OTC & Rx Pharmaceutical Advertising | Graphic Design | Print & Digital | Design and Storytelling for Omnichannel Marketing | Branding & Brand Development | Typography | Creative Planning, Leadership & Mentoring | Project Management & Process Improvement | Client Services & Stakeholder Communication
Other Pursuits
Away from the screen I am a qualified Yoga and Meditation Teacher and hold occasional workshops, 1-1's and small groups. More recently teaching yoga to classes of around 25 students sometimes more. I am fascinated by the way life works, anatomy & physiology, anthropology, psychology, sociology and the arts.
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