Thoughtful. Strategic. Creatively Driven.
I bring a thoughtful and strategic story telling approach to every brief, backed by a strong track record in creating dynamic, effective branding across a diverse range of pharmaceutical and healthcare products.
Senior Creative Manager
Specialising in pharmaceutical & healthcare branding, design and communications, I have been fortunate to have collaborated with many leading production agencies across the globe. A 10 year tenure with Viatris, a global healthcare company formed in 2020 through the merger of Mylan and Upjohn, a division of Pfizer, offered a broad portfolio of iconic brand-name products, complex generics, biosimilars and over-the-counter offerings across multiple therapeutic areas.
Working independently and helping to lead a small in-house team, I have been involved in the creative process on a variety of global projects covering brand campaign advertising, product launches, packaging, print, digital media, online video and TV broadcast commercials. I manage both individual and team projects end-to-end: from brief to concept, storytelling, planning and creative through to implementation and launch; I work with a strong focus on creativity, communication, consistency and brand marketing objectives which not only aligns with local regulatory teams, but also maintains consistency across multiple media channels for international markets.
I am committed to delivering creative work that meets marketing objectives, helps to build brand growth and healthy ROIs, through thoughtful communication and creative excellence.
Areas of Focus
Creative Direction | Graphic Design | Print & Digital | Design and Storytelling for Omnichannel Marketing | Branding & Brand Development | Typography | Creative Planning, Leadership & Mentoring | Project Management & Process Improvement | Client Services & Stakeholder Communication
Other Pursuits
Away from the screen I am a qualified Yoga and Meditation Teacher and hold occasional workshops, 1-1's and small groups. I am moderately green-fingered, and enjoy nurturing my plants (Herbs, Fiddle Leaf Figs and Succulents). I love to cook, my kitchen space is a place of relaxation and satisfaction. I am inspired by many curiosities involving places, cultures, landscapes, arts & craft, fabrics, textures, film, food, people and pictures...
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