Branding & Advertising | Creative Project Management | Strategic Leader
With over a decade of experience across pharmaceutical and healthcare advertising, I have led the creation and management of effective branding and campaigns across a diverse range of global products. My work spans OTC and Rx campaigns, packaging, TVC creative strategy and production, and full brand guidelines and design templates for multi-channel marketing. I have worked closely with regulatory, legal and brand teams throughout, and bring a thorough understanding of the complexities and demands of pharmaceutical and medical advertising.
My strength lies in bridging creative vision with strategic, regulatory and commercial requirements. I am experienced in leading and mentoring creative teams, managing complex multi-market projects, and building trusted relationships with brand, regulatory, legal and agency stakeholders. I bring clarity, structure and creative intelligence to every project I lead.
I have expert technical skills and long history of designing and project management for media campaigns, from print to online and video. I have excellent communication and organisational skills and am adept at managing initial strategic marketing briefs from client services to concept to completion within tight deadlines. I consider myself extremely flexible, open and approachable and work accurately with a close attention to detail. I’m used to working remotely, able to travel at short notice and am highly dependable.
Areas of Focus | Core
Creative Direction · Campaign & Project Direction · Creative Strategy & Oversight · Omnichannel Campaign Delivery · Creative Branding (all media channels) · Visual Storytelling · Typography · Illustration · Adobe Creative Suite (Photoshop, Illustrator, InDesign) · Project & Stakeholder Management · Producing, Planning & Resource Management · Regulatory & Legal Compliance · Team Leadership & Mentoring · Stakeholder & Client Management · Brand Development & Governance · Multi-Market International Campaigns · OTC & Rx Pharmaceutical Multi-Platform Advertising
Other Pursuits
Away from the screen I am a qualified Yoga and Meditation Teacher and hold occasional workshops, 1-1's and small groups. More recently teaching yoga to classes of around 25 students sometimes more. I am fascinated by the way life works, anatomy & physiology, anthropology, psychology, sociology and the arts.
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